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Atheer zooms into action on AWE 2019 Day One

By Geof Wheelwright on May 30, 2019

At Atheer, the annual Augmented World Expo 2019 conference and exhibition started early on May 29th - with a breakfast and panel of experts exploring how Augmented Reality is changing the way companies in the automotive and manufacturing worlds tackle the challenges of skills shortages, competitive pressures and a desire to reduce resolution times and better meet customer needs.


From left to right: Mark Sage, Executive Director of AREA, Dirk Frese, Vice President of Sales & Marketing at JULABO USA and new Atheer advisor Salim Murr at the May 29th, 2019 panel.

The panel was moderated by Mark Sage, the executive director of the Augmented Reality Enterprise Alliance (AREA), who kicked the discussion off by asking the panelists how they are seeing AR being used in their different industries.

Automotive industry veteran (and new Atheer advisor) Salim Murr offered his perspective on how he sees the AR use case for automotive dealers. He said while many industries are facing shortages of experienced, skilled technicians, that shortage is particularly acute in the automotive industry.

He said the shortage is compounded by the massive sea change facing the sector as it moves to meet the growing demand for electric and hybrid vehicles, which require not only retraining existing staff (and providing them with fast, efficient and accurate, on-the-ground support), but also ensuring that they are deeply familiar with the safety issues that come with working on high voltage electric vehicles. "You do not want touch 400 volts!," he warned.

Meanwhile, Dirk Frese, Vice President of Sales & Marketing at JULABO USA, pointed out for companies like Julabo (which produces highly dynamic and precise temperature control solutions), the focus is on using augmented reality to help diagnose, repair and review products to ensure they are optimized for both customers and their applications.

Moderator Mark Sage also suggested that AR is an interesting technology in that its enterprise customers almost segment themselves more by their use cases (such as field service, training or warehouse management) than they do by industry. And he pointed out that for any enterprise wanting to adopt AR, they really need to have strong baseline data to capture their existing costs and processes and then be crystal clear about the problems they are trying to solve.

Atheer CEO Amar Dhaliwal, who was both a member of the panel and also the host for the event (held at Atheer's Santa Clara offices less than 2 miles from AWE) reported that several strong use cases are emerging for enterprise AR - including field service, dealer service, on-the-job training, maintenance, repair and overhaul, inspection and surveying (notably for insurance companies) as well as cargo handling and warehouse operations (such as the work Atheer is doing with the International Air Transport Association).


Following the panel, attention switched to the Santa Clara Convention Center, which is home to the AWE 2019 conference and exhibition. It plays host to the annual Auggie Awards (where Atheer is a finalist in the Best Enterprise Solution Category) and the expo, which Atheer has a prominent booth (Booth 219).

All attendees to AWE 2019 are strongly encourage to visit the Atheer booth, get a demo of the latest version of our AR Management Platform - and see how customers such as Porsche Cars North America are using Atheer to achieve a 30 per cent reduction in time to resolution on dealer repairs. The booth is not hard to find - just look for the Porsche!

For readers of the Atheer AR Insights blog, we offer a special AWE 2019 treat - this exclusive look behind the scenes at our booth the night before opening. It's taken with one of our own mobile devices (yes, it's a smartphone capable of running our platform) and gives you a real sense of what the pristine booth looks when it's not surrounded by crowds. Enjoy - and see you at Booth 219!


Atheer sneak peek behind the scenes at AWE 2019 from Atheer on Vimeo.





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