Next month, Atheer will publish the 2019 edition of its AR in the Automotive Industry eBook. We offer a sneak peek of the eBook with the excerpt below – and invite you to reserve your digital copy today!

Salim Murr will help Atheer serve the Automotive market even more comprehensively than is does today - and provide an invaluable perspective on industry needs.

Atheer customer Porsche Cars North America (PCNA) announced on May 24, 2018 that "Augmented Reality is coming to U.S. car repairs for the first time at scale, exclusively at Porsche dealerships across the country".

Porsche “Tech Live Look” Makes An Impact

This week's announcement by Porsche Cars North America, Inc. (PCNA) of “Tech Live Look,” an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United[...]

Porsche Cars North America, Inc. (PCNA) today announced the introduction of “Tech Live Look,” an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United States.

In the final part of this four-part series, we look at how to make a business case for an Augmented Reality (AR) solution.

NASA's historic and pioneering Apollo space program for manned exploration of the moon isn't necessarily the first thing that comes to mind when you think about augmented reality solutions for the automotive industry. But it turns out that it can[...]

As we outlined in Part 1 of this series on Augmented Reality and the automotive industry, the challenges facing the automotive industry are complex - and no single "magic bullet" will solve all of them.

In this first installment of a four-part series on augmented reality in the automotive industry, we look at the business challenges and opportunities the industry faces right now.