Tackling change in the auto sector

Next month, Atheer will publish the 2019 edition of its AR in the Automotive Industry eBook. We offer a sneak peek of the eBook with the excerpt below – and invite you to reserve your digital copy today!

By Geof Wheelwright | October 1st , 2019 |Categories: Topics: automotive, eBook, Electric Car | 0 Comments

Automotive Industry Leader Salim Murr Joins Atheer as Strategic Advisor, Bolstering Commitment to Automotive AR Solutions

Salim Murr will help Atheer serve the Automotive market even more comprehensively than is does today - and provide an invaluable perspective on industry needs.

By Geof Wheelwright | May 29th , 2019 |Categories: Topics: News, AWE, automotive, Salim Murr, AWE2019 | 0 Comments

Porsche announces Augmented Reality at scale, powered by Atheer

Atheer customer Porsche Cars North America (PCNA) announced on May 24, 2018 that "Augmented Reality is coming to U.S. car repairs for the first time at scale, exclusively at Porsche dealerships across the country".

Porsche “Tech Live Look” Makes An Impact

Porsche “Tech Live Look” Makes An Impact

This week's announcement by Porsche Cars North America, Inc. (PCNA) of “Tech Live Look,” an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United[...]

By Geof Wheelwright | November 27th , 2017 |Categories: Topics: Augmented reality, AR, Atheer, automotive, Blog, Porsche | 0 Comments

Porsche Announces Introduction of "Tech Live Look" Augmented Reality Smart Glasses in Dealerships

Porsche Cars North America, Inc. (PCNA) today announced the introduction of “Tech Live Look,” an Augmented Reality (AR) technology designed to improve technical services at Porsche dealerships in the United States.

By Geof Wheelwright | November 20th , 2017 |Categories: Topics: News, Augmented reality, automotive | 0 Comments

AR for the Automotive Industry: Part 4

In the final part of this four-part series, we look at how to make a business case for an Augmented Reality (AR) solution.

AR for the Automotive Industry: Part 3

NASA's historic and pioneering Apollo space program for manned exploration of the moon isn't necessarily the first thing that comes to mind when you think about augmented reality solutions for the automotive industry. But it turns out that it can[...]

By Geof Wheelwright | October 13th , 2017 |Categories: Topics: NASA, AR, Augmented, automotive, Blog, lunar rover | 0 Comments

AR for the Automotive Industry - Part 2

As we outlined in Part 1 of this series on Augmented Reality and the automotive industry, the challenges facing the automotive industry are complex - and no single "magic bullet" will solve all of them.

By Geof Wheelwright | October 8th , 2017 |Categories: Topics: Augmented reality, cars, industry, AiR Enterprise, AR, automotive, Blog | 0 Comments

AR for the Automotive Industry: Part 1

In this first installment of a four-part series on augmented reality in the automotive industry, we look at the business challenges and opportunities the industry faces right now.

By Geof Wheelwright | October 3rd , 2017 |Categories: Topics: Augmented reality, cars, industry, AiR Enterprise, AR, automotive, Blog | 0 Comments
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